You’re ready to start serving clients &
making real money as a professional coach

for new & aspiring coaches

But erm, where exactly are those clients supposed to come from?

It’s time for a much-needed dose of practical business strategy, so you can learn to sell your services, price your packages to match your value, and chart the fastest course toward the future you’ve been dreaming about. 

coachUP startUP starts october 7, 2022

introducing...

The only group coaching program giving you the step-by-step strategy to build your coaching business the right way, the first time.

This isn’t about whether or not you’re a good coach, or whether you have what it takes to make it 

Imagine how quickly your confidence would grow if you could fill your roster with high ticket clients in just a few months, instead of slow-building your business behind the scenes without any sales.

Every day that goes by where you don’t have a roster of paying (what you’re worth) clients … you’re risking your dream:

Letting your hopes of a career where you make good, reliable money—doing meaningful work you enjoy that actually makes a difference in peoples’ lives—slip further and further away.

Racking up debt, falling behind on bills, and constantly asking yourself (or being asked by people in your life): “Is it time to just get a real job?” 

(AHEM, spoiler alert, coaching is a real job.)  

Spinning your wheels, wanting SO badly to hold a road map for your future, and realizing that nothing of the sort seems to exist.

hear me loud and clear:

But, what if—I mean, everyone has to start somewhere—you need someone to coach YOU and take you step-by-step through the part of “becoming” a coach that nobody seems to want to talk about.

Your education—while deeply valuable as a coach— didn’t teach you to run a business or be a salesperson.

(Oh yes, fun fact: you’re absolutely a salesperson now.)

#truth

It’s make-it-or-break-it in this industry—
in fact, most coaches quit before they’ve even clocked a full year in business.

And, ya know, if we’re being honest here—and I think we are—I think that’s complete crap

After all, as a society, we believe in coaching. 

The sheer volume of organized sports played by citizens of the world will show you that we pretty-much fundamentally believe in having a person in your life who can give you constructive criticism about your performance and what you could do to improve. 

And it’s not just sports—coaching is built into nearly every corporate & educational environment you could imagine. 

So why—as people who chose to pursue the professional field of coaching—are we quitting in droves before even completing our first year in the biz?

Coaching is a billion-dollar industry.

(And we’re not talking about the sports kind of coaches here)

Life coaches, career coaches, business coaches, and more—
people you can turn to for advice, strategy, direction, and accountability are in high demand.  And what’s more, people are willing to pay good money for coaching. 

You just need to find your “in”—the you-shaped hole in the market where you fit …

and the process is a little different than you might think or have been told.

Let me ask you this:

Have you been “building” your coaching business behind the scenes for months (or maybe even years) without any high ticket clients to show for it?

Are you feeling doomed to keep slaving away at your current job while spending nights and weekends trying to create an online coaching business from scratch—and not really getting anywhere?

Have you bought into the industry misbelief that you need a bunch of online bells and whistles before you can make 6-figures as a coach? Scratch that, before you can even make your first $10K? 

here's the thing no one is telling you:

There are PHASES to this business. Chapters. Stages.

 These phases build on one another— it doesn’t work to do them out of order.

Building your business solely online to get clients (before you’ve actually had any clients) is doing yourself a disservice.


The only group coaching program giving you the step-by-step strategy to build your coaching business the right way, the first time

introducing...

next session / coachup startup

starts October 7, 2022

startUP is the 12-week systematic process for creating, building, and growing a profitable, sustainable coaching business by mastering your sales skills, finding clients in the fastest way possible, and letting your niche choose you (and not the other way around) through your proven 1:1 services.

The coachUP series is built around a three-phase strategy I developed to equip professional coaches at various stages of their career. 

01

startup

The first phase where you lay the foundation for a sustainable, profitable business by finding clients, defining (and proving) your niche and growing to six-figure income.

open now

02

rampup

The next phase where you transform your business to make more money while you work less—serve more clients through group coaching & scale back your 1:1 output. 

coming soon

03

scaleup

The final phase when 
scaling up means transforming your 1:1 and group coaching into a self-led online course— heyyyy passive income,  here you come!

coming soon

As a new coach, you’re a startUP company (surprise!) and what do you need immediately more than anything else to keep your doors open as a new business?

|

As a startUP you should be spending 80% of your time on monetized activities (the things that put money in your bank account) NOT brand awareness. 


But, how do the majority of coaches spend 80% of their time? You guessed it: building brand awareness.

(Not a bad idea per se, but it’s a cart-before-the-horse situation.)

3 months of bi-weekly live coaching in a small group setting of 20-30 students

Inside all coachUP curriculums, you’ll get:

12 weekly sessions of step-by-step business development instruction based on topics related to your phase of business

01

02

12 weekly sessions of my signature Where Soul Meets Goal group energy clearings related to the business development theme of the week, (ie: Money mindset to complement pricing strategy.)

03

All slide decks, transcripts, and replays of the live session trainings, plus recordings of all energy clearing sessions and Q&A's in ONE easy-to-access hub with unlimited lifetime access.

04

PLUS, exclusive access to my private 1:1 coaching calendarfirst-come, first-served option to add on three 90-minute coaching sessions with me, one per month of the program. (Additional cost applies.)

05

The coachUP Series was developed to make sure you don’t get lost, burn out, or give up

next session / coachUP startUP starts october 7th.

Think of it as mile markers or check-points for your coaching career— with community and accountability built in.

Select a module below for more details.

Okay fine, so maybe there’s not just ONE right way to do things—but take it from someone who knows: there’s definitely a lot of wrong ways.  

I’ll unpack the three-phase model I’ve seen proven in hundreds of my clients' and students' businesses—that I developed from what worked in my business, and didn’t line up with what anyone else was teaching.

Like ... How to BLOW your competition out of the water with priceless market research!

  • Setting up shop for SIMPLE structures—saving you months of spinning your wheels
  • Nuances of Connect & Close Offline—generating revenue in WEEKS, not months
  • How to avoid the 2 major RABBIT HOLES that distract professional coaches in the early stages of business
  • Falling in love with your FUTURE—nuances of The UP Series phase theory

Familiarize yourself with your “big picture” vision and chart your course with
The One Path to Success I teach all of my coaching clients—so you can quit “winging” it and get away from throwing spaghetti at the wall to see what sticks!

It’s time to nix any major hangups and start making forward progress—stand up, dust yourself off, and commit to your goals. 

  • Rewiring emotional programming for CREDIBILITY fear, stalling patterns and stored trauma 
  • Storyteller of your MOVEMENT—how to design your mission and message to stand out from the crowd
  • Raise your vibrational set point to your 6-FIGURE+ self with the BIG 4 energy clearings: time/ money/ power/ success 
  • Learn to remove your own money and MORALITY blocks developed as early as childhood

Move past your FEAR OF REJECTION with the ability to get comfortable with your discomfort and embrace what feels like putting your heart & soul on the line to ask for the sale. 
Ready … set … go! Time to finally climb the RIGHT ladder ... of independence, time freedom and fulfillment.

  • How to capitalize on what people actually WANT to create your laser clear offer
  • Confidently deliver your program by developing a CUSTOMIZED framework for each client
  • Prioritizing sales over specialization, because your niche CHOOSES YOU! Not the other way around
  • Craft your HIGH TICKET coaching packages with clarity, incentivizing for immediate yes

Learn how to overcome The Experience PARADOX when you’re just starting out—like how to get clients without testimonials & experience, yet how to get experience without clients … Ack! 


Oh, how you're going to LOVE sales! Learn to craft an engaging and authentic discovery sequence that converts total strangers into prospects in 20 minutes or less—and then, turns them into clients. 

  • YES KISMET—how to build so much trust that your prospects have already hired you before the sales call
  • Mastering the ART of the sale—expertly disarming your prospects top 3 OBJECTIONS
  •  The SCIENCE SCRIPT that relaxes your prospect with your easy and fun CLOSING technique
  • Breakthroughs bring in BANK—how to use the unstructured STRUCTURE for the all powerful AHA!

Plus—it's time to identify your “highest paid priority" by utilizing the Hierarchy of Events to find the right rhythm for your hustle (dancer jokes!).


Our mythical minds are wired to learn through story ... In these two weeks, curating irresistible content is the natural next step of your all hands on deck market research. Time to breath life into your corner of the interwebs!

  • Messaging MAGIC—knowing now what sells, we fine tune your problem/solution for your highest rates 
  • With your newly minted USP (market gap) learn how to position yourself as the MARKET QUEEN of your field
  • Discover and perfect Connect & Close Online to attract DOZENS of qualified leads a day from FREE ONLINE marketing
  • WHERE your clients are at online—and how to be in constant rapport with your audience



You spent all that time confused about how to GET clients, now what do you do when you HAVE them. Ha! ... I’ve got you, in these two weeks, you’ll learn: 

  • How to nurture your current clients to lead to RENEWALS and REFERRALS—aka effortless sales!
  • WAITLIST wonders—how to truly connect with your followers so you’re always at capacity
  • Creating a powerhouse community that engage with your content and SHARE your movement with their circles
  • Content CORNERSTONE—how being generous with your free content brings in the big bucks
  • My suggestions for avoiding BURNOUT through practical self-care geared toward coaches

The Breakwater Principle to lay a solid foundation in those critical first 3-6 months so you never have to hustle so hard again.

14 FILLABLE online workbooks designed to reveal your mental, emotional & financial set points and skyrocket them from there. 

• All of the templates, scripts, checklists, and client ONBOARDING materials you’ll need to eliminate busywork so you can focus like the startUP CEO you are.

• Bonus GUEST SPEAKERS throughout the program to strengthen your foundation on topics from Human Design and coaching mastery to Divine Revenue and biz management cashflow.  

• Plus, a few of my favorite things! Get my “little black book” of powerhouse resources including FAVE SERVICE PROVIDERS  (think copywriting, photographers, social media management, graphic designers, etc.), plus recommendations of courses and products to learn all.the.things from email list building to using social media for conversion and more!


How Does it Work? Here's the Process:

Get OVER your fears, objections, and misconceptions that are holding you back.

establish alignment

Find your clients—in person & online. Learn to how to magnetically attract prospective clients.

put yourself out there

Confidently convert connections into clients by knowing your worth & presenting your value. 

master the sale

“I’m good at what I do—but Jen helped me understand that people will pay thousands of dollars beyond what I thought they would. She helped me see my worth. Without Jen, I’d probably still be wondering where my next rent check was coming from. She helped me navigate everything that was coming up for me in the sales process— from my own issues with the fact that I couldn’t afford my own bills, to my presumptions about what people could afford or would pay. Jen got me out of that rut.”

— DAWNMARIE PRESLEY // hypnotherapist & mindset coach

Scaled her business by 7X

"Jen helped me see my worth!"

“Jen has been a phenomenal coach! When I started this program, my practice was in its infancy. It aided me in clearing money issues and old beliefs around my worth and receiving. In doing so, my practice is nearly full! I am thrilled and experiencing success!
Jen helped me gain confidence to work with clients and receive money and to not be afraid to charge what I was worth. Her system works and I am grateful for her style of coaching. I now have a very effective structure in place for getting and supporting my clients.”

— Stephanie Telfer // Founder at the remedy

Filled her roster and launched a collective

"Her system works!"

“I’m getting to experience first hand WHY your approach works so well and it really gives me confidence in utilizing what you’ve been teaching. Out of all the many overwhelming ads regarding these kinds of topics, I am so so glad I resonated most with you and went forward with this. I remember when charging $2,995 terrified me. I took your advice and did it anyway. Now I charge $8K and it feels cheap! So many things in your program were astoundingly helpful to me and still ring very true. This all is to say...thank you so much. I’m so thankful for how helpful you have been to me. You truly show up in service and it has meant A LOT.”

— Ciscandra Nostalghia // intuitive life coach

Made $12K in her 2nd week

"You taught me a LOT about sales."

You could try to keep at it on your own

But maybe it’s time to give yourself the permission to ask for help. 

After all, YOU believe in coaching— and based on the stats, you might need some. And, no one wants to be a statistic. (Unless it’s a good one.)

Every day that goes by where you’re not earning your paycheck as a coach is a day I fear you’ll quit. The cost of that isn’t just financial. 

Sure, you don’t want to fall behind in your mortgage or have to pull your child out of music lessons— but what about the people who need YOUR expertise … and are genuinely suffering without it?

For roughly the cost of just one more semester of post-graduate coursework—

You could learn to actually do what you were trained to do.

And finally GET that roadmap for your future.

Your investment (in yourself) tallies up to…  

6 modules and 24 recorded trainings to take you step-by-step through building your coaching business from the ground up.

Value $6,000

12 weeks of bi-weekly live coaching through targeted business development and energy clearings for your phase of business.

Value $36,000

Exclusive membership in a small community of your peers encouraging and helping you stay accountable to your goals.

Value $5,000

Fillable online workbooks designed to reveal your mental, emotional & financial set points and skyrocket them from there.

Value $497

All of the templates, scripts, checklists, and client onboarding materials you’ll need to eliminate busywork so you can focus like the startUP CEO you are.

Value $2,500

Bonus guest speakers throughout the program to strengthen your foundation on topics from Human Design and coaching mastery to Divine Revenue and biz management cash flow.  

Plus, a few of my favorite things! Get my “little black book” of powerhouse resources, to outsource to learn all.the.things from email list building to using social media for conversion and more!

Value $297

all for just $5,997!

A total value of $50,294 

Payments plans as low as $170/month!

“Jen’s coaching helped me navigate a traumatic season of change in my life—
without her, I might’ve just stayed put. That might’ve been easier. Jen taught me how to build a relationship business with real people in the real world— now, I’m making more money than I ever did before. Her methods are different from anything else out there. She teaches a modality of business building that actually works.”

— LAURA FOSTER // life & leadership coach

"I’m making more money than I ever did before”

Went from 2 to 10 clients

“I closed my first client within 48 hours of starting this program! Jen cuts through all the bologna that so many so-called experts are spouting to give you concrete strategies. Selling is now one of the favorite activities that I get to pursue in my business! Now I work where I want. I work when I want. And most importantly, my work has MEANING that I want it to have.”

— amanda kaufman // executive coach

Made $200K+ in her 1st year

"Now I LOVE selling."

“Jen has helped me transform my beliefs around money and charging for what I'm worth, and my practice is growing more than I could have imagined. Every session with Jen provided a huge shift for me, because she intuitively knew what I personally needed to clear, on an energetic level, in order for my practice to thrive. I am grateful to Jen for the success and empowerment she cultivated in me, and I highly recommend her services!”

— Kim Polinder // life coach & energy healer

"“My practice is growing more than I could have imagined.” 

Mastered sales as an introvert

After earning my bachelors in psychology, I found myself disillusioned with the industry and set off instead to travel the world—I lived in Italy for five years, then moved to LA where I had a lightbulb moment at the intersection of needing a job that paid the bills and interviewing at my uncle’s car dealership. Yikes.

When he mentioned he’d lost a great salesman to a 6-figure job offer as a coach, I realized I could make a LOT of money basically just being myself, doing what I was already naturally doing (for free!) on a daily basis.

I earned my master's in spiritual psychology and built my very own dream career helping others create fulfilling & profitable coaching businesses.

It's an honor to meet you.

Hi, I'm Jennifer!

This program is everything I teach my 1:1 clients, honed & restructured to serve a group audience at a more accessible price point.

But, let’s chat about refunds for a sec … 

I’ll coach you not to offer them in your business, therefore, I practice what I preach in mine. Here’s the thing: a refund is your subconscious' secret get-out-of-jail-free card ... it’s why we buy jeans without trying them on, or order things that might be too good to be true on Amazon:

“If it doesn't work, I'll get my money back.” 

Not the best scenario for motivation right? To quote Tim Gunn, you have to have a reason to "Make it work!"—so I’m asking you to, apply what I teach, and make back your investment from paying clients. Charge what I suggest for someone at your level, and you’ll make it back in one.single.client—most will triple+ their investment before the 3 months are up.

Check all that apply—and find out if coachUP startUP is right for you:

for you //

You’re lost on how to find paying clients to hire YOU as their coach.

// not for you

Your client roster is FULL (yay!)—and you don’t want to work any more than you are now. 

You’re struggling to make ends meet as a coach or feel it would be financially irresponsible to leave your current job.

You’ve got money from coaching in the bank, your bills are paid, you’re saving/investing, AND you bought tickets to the ballet. 

You’re having trouble gaining confidence as a coach—specifically when it comes to pricing, selling, and pitching your services.  

You’re the president of your own fan club—jk, there’s no club. BUT you’d totally join if there was. 

You’re new at this—and finding your footing would feel easier with help & community. 

You’ve been at this for years, have an effortless stream of clients on tap, and you're a killer closer.

You’re not a practicing coach … yet. ;)

You desperately want to believe the hype ... as in, you'll be a millionaire tomorrow based on that one juicy webinar.

// not for you

You’re lost on how to find paying clients to hire YOU as their coach.

// not for you

You’re lost on how to find paying clients to hire YOU as their coach.

You’ve got money from coaching in the bank, your bills are paid, you’re saving/investing, AND you bought tickets to the ballet. 

// not for you

You’re lost on how to find paying clients to hire YOU as their coach.

You’re the president of your own fan club—jk, there’s no club. BUT you’d totally join if there was. 

// not for you

You’re lost on how to find paying clients to hire YOU as their coach.

You’ve been at this for years, have an effortless stream of clients on tap, and you're a killer closer.

// not for you

You’re lost on how to find paying clients to hire YOU as their coach.

You desperately want to believe the hype ... as in, you'll be a millionaire tomorrow based on that one juicy webinar.

// not for you

You’re lost on how to find paying clients to hire YOU as their coach.

questions

Frequently asked

Select a question below to reveal the answer.

Sweet—we can avoid any bad habits before they develop. Even if you’ve taken on a few pro-bono clients, or even if you’ve had a few paying clients, this program is good for anyone who considers themselves “starting out.” Aka, in need of a firm foundation on which to build.

Yes! We are thrilled to partner with a funding team of specialists who can bring your payment down to $170/month with no pre-payment penalty. I could *barely* afford toothpaste when I started my journey as an entrepreneur—and it's my biggest regret that I couldn't afford high-level mentorship in business development when I first started out. So we are passionate to get your foot in the door—remember, it takes just ONE sale to be profit-positive. You got this!

Well, that’s your call. If your schedule doesn’t allow for a couple of live training sessions per week and getting out in the world to meet clients, this might not be the season for you. Buuutttttt … I quit my job at Nordstrom after I landed my first paying client, because my shifts would get in the way of me finding more clients. So … take that as food for thought. 

No. I don’t. Here’s why: when I go to my doctor for a cold and I take the medicine he prescribes as directed, I usually feel better in 3-5 days. Same here. If you invest in this program, and apply what I teach, I don’t think you’ll want a refund. If you do, I will schedule a personal 30-minute consultation where we assess your progress and diagnose a few things you could change to get different results. 

Totally, the best plan of attack is to go ahead and fill out the application and book a discovery interview where you can ask me all of your questions live and in-person (via Zoom) and I’ll get you answers in real-time. Let’s do it, shall we?

fill out the application →

People out there need YOUR expertise— and you’d be the perfect coach for them. I believe it.

Building a business is hard. Overcoming your fears is sometimes even harder. Getting brave enough to build a business while you’re still afraid—as we’d say in the Midwest, “Shoooooweee, that’s a doozie.” I can help. 

For all good things—baking, ballet, business—there’s usually a process that makes sense. Every step has a purpose with a long term goal in mind. It’s building blocks. 

The coachUP Series was developed to give you the building blocks you need to start, grow, and scale the professional coaching business you dream about. Don’t become one of the coaches who quit before their first year’s up. You’ve got something special to offer the world—let’s sell it! 

Join the upcoming session of coachUP startUP today, and learn to: 

Build your business the profit-first way ... aka, your free pass to *not* focus on building a massive social media following.

Become savvy in avoiding The 2 Major Rabbit Holes that can distract professional coaches in the early stages of business

Start before you’re “ready” with the understanding that you’ll never feel ready—plus, HOW to “just start” and “do it afraid” like everyone says.

Move past your fear of rejection with the ability to get comfortable with your discomfort and embrace what feels like putting your heart & soul on the line to ask for the sale.

Website, rate sheet & business cards, and nothing else. I’ll give you my simple templates and then tell you to hit it equipped with your most important business tools.

Set your prices & packages with confidence, knowing you can’t sell your services like pizza by the slice.

Learn the power of Discovery Sessions in a high-ticket sales process—and how to “sell yourself” in a way that feels far from smarmy.

Nurture your current clients to lead to renewals and referrals—aka more sales!

Protect yourself from burnout through practical self care geared toward coaches

And much more.

all for just $5,997! 

A total value of $50,294 

Payments plans as low as $170/month

I'm ready to apply →