But erm, where exactly are those clients supposed to come from?
It’s time for a much-needed dose of practical business strategy, so you can learn to sell your services, price your packages to match your value, and chart the fastest course toward the future you’ve been dreaming about.
Imagine how quickly your confidence would grow if you could fill your roster with high ticket clients in just a few months, instead of slow-building your business behind the scenes without any sales.
Every day that goes by where you don’t have a roster of paying (what you’re worth) clients … you’re risking your dream:
Letting your hopes of a career where you make good, reliable money—doing meaningful work you enjoy that actually makes a difference in peoples’ lives—slip further and further away.
Racking up debt, falling behind on bills, and constantly asking yourself (or being asked by people in your life): “Is it time to just get a real job?”
(AHEM, spoiler alert, coaching is a real job.)
Spinning your wheels, wanting SO badly to hold a road map for your future, and realizing that nothing of the sort seems to exist.
hear me loud and clear:
But, what if—I mean, everyone has to start somewhere—you need someone to coach YOU and take you step-by-step through the part of “becoming” a coach that nobody seems to want to talk about.
(Oh yes, fun fact: you’re absolutely a salesperson now.)
#truth
And, ya know, if we’re being honest here—and I think we are—I think that’s complete crap.
After all, as a society, we believe in coaching.
The sheer volume of organized sports played by citizens of the world will show you that we pretty-much fundamentally believe in having a person in your life who can give you constructive criticism about your performance and what you could do to improve.
And it’s not just sports—coaching is built into nearly every corporate & educational environment you could imagine.
So why—as people who chose to pursue the professional field of coaching—are we quitting in droves before even completing our first year in the biz?
Probably—for a few of these reasons that might feel familiar:
You’re a natural-born helper!
01
Selling makes you feel … icky.
02
You don’t realize what you’re worth.
03
(And we’re not talking about the sports kind of coaches here)
Life coaches, career coaches, business coaches, and more—
people you can turn to for advice, strategy, direction, and accountability are in high demand. And what’s more, people are willing to pay good money for coaching.
You just need to find your “in”—the you-shaped hole in the market where you fit …
and the process is a little different than you might think or have been told.
Let me ask you this:
Have you been “building” your coaching business behind the scenes for months (or maybe even years) without any high ticket clients to show for it?
Are you feeling doomed to keep slaving away at your current job while spending nights and weekends trying to create an online coaching business from scratch—and not really getting anywhere?
Have you bought into the industry misbelief that you need a bunch of online bells and whistles before you can make 6-figures as a coach? Scratch that, before you can even make your first $10K?
These phases build on one another— it doesn’t work to do them out of order.
Guessing about how to present your business online to get clients (before you’ve actually had any clients) is doing yourself a disservice.
The only group coaching program giving you the step-by-step strategy to build your coaching business the right way, the first time
introducing...
The coachUP series is built around a three-phase strategy I developed to equip professional coaches at various stages of their career.
01
The first phase where you lay the foundation for a sustainable, profitable business by finding clients, defining (and proving) your niche and growing to six-figure income.
open now
02
The next phase where you transform your business to make more money while you work less—serve more clients through group coaching & scale back your 1:1 output.
coming soon
03
The final phase when
scaling up means transforming your 1:1 and group coaching into a self-led online course— heyyyy passive income, here you come!
coming soon
As a new coach, you’re a startUP company (surprise!) and what do you need immediately more than anything else to keep your doors open as a new business?
As a startUP you should be spending 80% of your time on monetized activities (the things that put money in your bank account) NOT brand awareness.
But, how do the majority of coaches spend 80% of their time? You guessed it: building brand awareness.
(Not a bad idea per se, but it’s a cart-before-the-horse situation.)
next session / coachUP startUP — enrollment is currently open.
Think of it as mile markers or check-points for your coaching career— with community and accountability built in.
Select a module below for more details.
• 14 FILLABLE online workbooks designed to reveal your mental, emotional & financial set points and skyrocket them from there.
• All of the templates, scripts, checklists, and client ONBOARDING materials you’ll need to eliminate busywork so you can focus like the startUP CEO you are.
• Bonus GUEST SPEAKERS throughout the program to strengthen your foundation on topics from Human Design and coaching mastery to Divine Revenue and biz management cashflow.
• Plus, a few of my favorite things! Get my “little black book” of powerhouse resources including FAVE SERVICE PROVIDERS (think copywriting, photographers, social media management, graphic designers, etc.), plus recommendations of courses and products to learn all.the.things from email list building to using social media for conversion and more!
Get OVER your fears, objections, and misconceptions that are holding you back.
Find your clients—in person & online. Learn to how to magnetically attract prospective clients.
Confidently convert connections into clients by knowing your worth & disarming objections.
“I’m good at what I do—but Jen helped me understand that people will pay thousands of dollars beyond what I thought they would. She helped me see my worth. Without Jen, I’d probably still be wondering where my next rent check was coming from. She helped me navigate everything that was coming up for me in the sales process— from my own issues with the fact that I couldn’t afford my own bills, to my presumptions about what people could afford or would pay. Jen got me out of that rut.”
"Jen helped me see my worth!"
“Jen has been a phenomenal coach! When I started this program, my practice was in its infancy. It aided me in clearing money issues and old beliefs around my worth and receiving. In doing so, my practice is nearly full! I am thrilled and experiencing success!
Jen helped me gain confidence to work with clients and receive money and to not be afraid to charge what I was worth. Her system works and I am grateful for her style of coaching. I now have a very effective structure in place for getting and supporting my clients.”
"Her system works!"
“I’m getting to experience first hand WHY your approach works so well and it really gives me confidence in utilizing what you’ve been teaching. Out of all the many overwhelming ads regarding these kinds of topics, I am so so glad I resonated most with you and went forward with this. I remember when charging $2,995 terrified me. I took your advice and did it anyway. Now I charge $8K and it feels cheap! So many things in your program were astoundingly helpful to me and still ring very true. This all is to say...thank you so much. I’m so thankful for how helpful you have been to me. You truly show up in service and it has meant A LOT.”
"You taught me a LOT about sales."
2
$1.2k
$4k
80%
10/10
$36k
After all, YOU believe in coaching— and based on the stats, you might need some. And, no one wants to be a statistic. (Unless it’s a good one.)
Every day that goes by where you’re not earning your paycheck as a coach is a day I fear you’ll quit. The cost of that isn’t just financial.
Sure, you don’t want to fall behind in your mortgage or have to pull your child out of music lessons— but what about the people who need YOUR expertise … and are genuinely suffering without it?
For roughly the cost of just one more semester of post-graduate coursework—
You could learn to actually do what you were trained to do.
And finally GET that roadmap for your future.
3 powerhouse modules and 15+ recorded trainings to take you step-by-step to building your coaching business from the ground up.
12 weeks of twice monthly live group sessions to guide you through implementing the program. Hot seat personal coaching to accelerate your individual success.
Exclusive membership in a small community of your peers helping you stay accountable to your goals. 24/7 access in Slack to master the nuances in the training—custom coaching on each & every question you have!
Fillable online workbooks designed to reveal your mental, emotional & financial set points and skyrocket them from there. Access to The Archive of all past coaching calls.
All of the templates, scripts, checklists, and client onboarding materials you’ll need to eliminate busywork so you can focus like the startUP CEO you are.
Bonus guest speakers throughout the program to strengthen your foundation on topics from Human Design and coaching mastery to Divine Revenue and biz management cash flow.
Plus, a few of my favorite things! Get my “little black book” of powerhouse resources, to outsource to learn all.the.things from email list building to using social media for conversion and more!
all for just $2,997!
Payments plans as low as $297/month!
lets do this!
Join today to lock in this special price and save over $2,000!
Book your private call ASAP if you have questions before you enroll.
“Jen’s coaching helped me navigate a traumatic season of change in my life—without her, I might’ve just stayed put. That might’ve been easier. Jen taught me how to build a relationship business with real people in the real world— now, I’m making more money than I ever did before. Her methods are different from anything else out there. She teaches a modality of business building that actually works.”
Went from 2 to 10 clients
“I closed my first client within 48 hours of starting this program! Jen cuts through all the bologna that so many so-called experts are spouting to give you concrete strategies. Selling is now one of the favorite activities that I get to pursue in my business! Now I work where I want. I work when I want. And most importantly, my work has MEANING that I want it to have.”
"Now I LOVE selling."
“Jen has helped me transform my beliefs around money and charging for what I'm worth, and my practice is growing more than I could have imagined. Every session with Jen provided a huge shift for me, because she intuitively knew what I personally needed to clear, on an energetic level, in order for my practice to thrive. I am grateful to Jen for the success and empowerment she cultivated in me, and I highly recommend her services!”
Mastered sales as an introvert
This program is everything I teach my 1:1 clients, honed & restructured to serve a group audience at a more accessible price point.
But, let’s chat about refunds for a sec …
I’ll coach you not to offer them in your business, therefore, I practice what I preach in mine. Here’s the thing: a refund is your subconscious' secret get-out-of-jail-free card ... it’s why we buy jeans without trying them on, or order things that might be too good to be true on Amazon:
“If it doesn't work, I'll get my money back.”
Not the best scenario for motivation right? To quote Tim Gunn, you have to have a reason to "Make it work!"—so I’m asking you to, apply what I teach, and make back your investment from paying clients. Charge what I suggest for beginning coaches, and you’ll make it back in one.single.client—most will triple+ their investment before the 3 months are up.
Check all that apply—and find out if coachUP startUP is right for you:
You’re lost on how to find paying clients to hire YOU as their coach.
Your client roster is FULL (yay!)—and you don’t want to work any more than you are now.
Select a question below to reveal the answer.
Sweet—we can avoid any bad habits before they develop. Even if you’ve taken on a few pro-bono clients, or even if you’ve had a few paying clients, this program is good for anyone who considers themselves “starting out.” Aka, in need of a firm foundation on which to build.
Yes! We are thrilled to offer payment plans to bring your monthly payment down to $1,197/month. I could *barely* afford toothpaste when I started my journey as an entrepreneur—and it's my biggest regret that I couldn't afford high-level mentorship in business development when I first started out. So we are passionate to get your foot in the door—remember, it takes just ONE sale to be profit-positive. You got this!
Well, that’s your call. If your schedule doesn’t allow for a couple of live training sessions per week and getting out in the world to meet clients, this might not be the season for you. Buuutttttt … I quit my job at Nordstrom after I landed my first paying client, because my shifts would get in the way of me finding more clients. So … take that as food for thought.
No. I don’t. Here’s why: when I go to my doctor for a cold and I take the medicine he prescribes as directed, I usually feel better in 3-5 days. Same here. If you invest in this program, and apply what I teach, I don’t think you’ll want a refund. If you do, I will schedule a personal 30-minute consultation where we assess your progress and diagnose a few things you could change to get different results.
Totally, the best plan of attack is to book a private call where you can ask me all of your questions live and in-person (via Zoom) and I’ll get you answers in real-time. Let’s do it, shall we?
Building a business is hard. Overcoming your fears is sometimes even harder. Getting brave enough to build a business while you’re still afraid—as we’d say in the Midwest, “Shoooooweee, that’s a doozie.” I can help.
For all good things—baking, ballet, business—there’s usually a process that makes sense. Every step has a purpose with a long term goal in mind. It’s building blocks.
The coachUP Series was developed to give you the building blocks you need to start, grow, and scale the professional coaching business you dream about. Don’t become one of the coaches who quit before their first year’s up. You’ve got something special to offer the world—let’s sell it!
Join the upcoming session of coachUP startUP today, and learn to:
Build your business the profit-first way ... aka, your free pass to *not* focus on building a massive social media following.
Become savvy in avoiding The 2 Major Rabbit Holes that can distract professional coaches in the early stages of business
Start before you’re “ready” with the understanding that you’ll never feel ready—plus, HOW to “just start” and “do it afraid” like everyone says.
Move past your fear of rejection with the ability to get comfortable with your discomfort and embrace what feels like putting your heart & soul on the line to ask for the sale.
Website, rate sheet & business cards, and nothing else. I’ll give you my simple templates and then tell you to hit it equipped with your most important business tools.
Set your prices & packages with confidence, knowing you can’t sell your services like pizza by the slice.
Learn the power of Discovery Sessions in a high-ticket sales process—and how to “sell yourself” in a way that feels far from smarmy.
Nurture your current clients to lead to renewals and referrals—aka more sales!
Protect yourself from burnout through practical self care geared toward coaches
all for just $2,997!
Payments plans for $297/month x3
Join today or book a call to find out more!
Book your private call ASAP if you have questions before you enroll.